Using Personalization Tokens

BaseMailer supports personalization tokens that automatically pull data from your Airtable records and insert it into your email content.

What Are Tokens?

Tokens are placeholders written in double curly braces, like:

• {{First Name}}
• {{Company}}
• {{Order Number}}

When you send your campaign, these tokens are replaced with actual values from your selected Airtable table.

Use placeholders in the subject

Placeholders work in the email subject too.

Examples:

• Welcome {{First Name}}
• Update for {{Company}}
• Invoice {{Invoice Number}}

Subject placeholders use the same Airtable fields and mapping as the email body.

How It Works

1. In your Airtable table, ensure you have fields like “First Name”, “Email”, “Company”, etc.
2. In the template editor, insert tokens using the exact field names: {{First Name}}, {{Email}}, etc.
3. BaseMailer will match these tokens to your column headers.

✅ If a value is missing in a record, that token will be blank in the sent email.

Merge Tags Dropdown

When editing a Text block in the email builder:

• Click inside the text field
• Use the Merge Tags dropdown to insert available fields
• This ensures correct syntax and reduces typos

Use URL Fields in Text and Buttons

If your Airtable field already contains a URL, you can use that field as the link behind any text or button in BaseMailer.

This helps you create clean, clickable emails without showing the full raw URL inside the email body.

Add a URL field to text

1. Add a Text block to your email.
2. Type the text you want recipients to click, such as View Details.
3. Select the text.
4. Click the Link icon in the editor toolbar.
5. In the URL field, enter your URL merge tag, such as {{URL}}.
6. Save the link.

The selected text will now open the URL from that Airtable field.

Add a URL field to a button

1. Add a Button block to your email.
2. Set the button text, such as Open Link.
3. Open the button link settings.
4. In the URL field, enter your URL merge tag, such as {{URL}}.
5. Save the button.

The button will now open the URL from that Airtable field.

💡 Best Practices

• Always match token names exactly with Airtable column names
• Use the Merge Tags dropdown to avoid errors
• Use test records to preview how your tokens appear before sending