Using Personalization Tokens

Insert Airtable field values into your emails using dynamic merge tags.

BaseMailer supports personalization tokens that automatically pull data from your Airtable records and insert it into your email content.

What Are Tokens?

Tokens are placeholders written in double curly braces, like:

• {{First Name}}

• {{Company}}

• {{Order Number}}

When you send your campaign, these tokens are replaced with actual values from your selected Airtable table.

How It Works

1. In your Airtable table, ensure you have fields like “First Name”, “Email”, “Company”, etc.

2. In the template editor, insert tokens using the exact field names: {{First Name}}, {{Email}}, etc.

3. BaseMailer will match these tokens to your column headers.

✅ If a value is missing in a record, that token will be blank in the sent email.

Merge Tags Dropdown

When editing a Text block in the email builder:

• Click inside the text field

• Use the Merge Tags dropdown to insert available fields

• This ensures correct syntax and reduces typos

💡 Best Practices

• Always match token names exactly with Airtable column names

• Use the Merge Tags dropdown to avoid errors

• Use test records to preview how your tokens appear before sending